Media Source:
15 March 2021
The Premiere Microfinance Agency (PAMF) is a microfinance deposit and credit institution of the Aga Khan Agency for Microfinance, which was established in Madagascar in 2006. It is a pioneer in digitisation of financial services in the country with the aim of strengthening its local strategy. For example, the "M-Kajy" financial service is a totally digital offer available 24/24 hours via the USSD menu of a mobile phone with an Orange Money account. "Thousands of users have been able to access instant nano-loans or make savings at any time without having to move, recently explained SantaTra Andriampaany, PAMF's Digital Financial Services Manager at a press conference.