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Tourism Promotion

The Pamir Mountains of Tajikistan: An award-winning green tourist destination

In Tajikistan, Pamir Eco-Cultural Tourism Association was established in 2008 with the support of the Mountain Societies Development Support Programme, a project of the Aga Khan Foundation. It aims to help alleviate poverty in a way that is not only effective, but also sustainable. It is doing this by promoting the region as a new tourism destination.  It is also supporting local people in the remote mountain villages of Gorno-Badakhshan Autonomous Region by helping them develop skill sets that are building the tourism sector. 

The Pamir Mountains of Tajikistan: An award-winning green tourist destination

Pamir Eco-Cultural Tourism Association (PECTA) was established in 2008 with the support of the Mountain Societies Development Support Programme (MSDSP), a project of the Aga Khan Foundation. It aims to help alleviate poverty in a way that is not only effective, but also sustainable. It is doing this by promoting the region as a new tourism destination.  It is also supporting local people in the remote mountain villages of Gorno-Badakhshan Autonomous Oblast (GBAO) by helping them develop skill sets that are building the tourism sector.

Mountaineer Sirbaz Khan climbs world’s 12th highest mountain

On 12 July, mountaineer Sirbaz Khan has successfully climbed the summit of the world’s 12th highest mountain Broad Peak. Serena Hotels has been supporting Sirbaz Khan on his "Mission Summit 14". "It is a great privilege for us to support Sirbaz Khan on his expedition. We have been supporting talent to promote adventure tourism where needed and try to bring diverse experiences to our community through our various initiatives," Serena Hotels CEO Aziz Boolani said. The Adventure Diplomacy Initiative by Serena Hotels aims to encourage human engagement with nature in ways that test physical prowess, endurance and commitment.

Aga Khan played important role for promoting Tourism, says President of Pakistan Arif Alvi

At the three-day international conference on Mountaineering, Eco Tourism and Hospitality hosted by Serena Hotels at the Karakorum International University,  President of Pakistan Dr. Arif Alvi has lauded His Highness for promoting Tourism in Gilgit Baltistan. He said His highness has played an important role for the promotion of Tourism by opening the Altit and Baltit forts to the public.

 

 

International conference on mountaineering, eco-tourism to be held in Karakorum

In Pakistan, Serena Hotels will host the country's first international conference on mountaineering, eco-tourism and hospitality in Karakorum International University Hunza campus under its Public diplomacy initiative. The three day conference, commencing on 27 June, aims to develop inclusive and informed discourse on relevant topics to create a culture of understanding through informed and diverse perspectives. Serena Hotels Pakistan also initiated Karighar-Women Skills Development project which works in the areas of stitching, embroidery and raw honey processing and packaging in the region.

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