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Tourism Promotion

Inauguration of NOVA University’s Westmont Hospitality Hall inspires hope for tourism

Portugal’s President Marcelo Rebelo de Sousa was joined by Prince Amyn Aga Khan at NOVA University’s School of Business and Economics to inaugurate Westmont Hospitality Hall – a new home for the Westmont Institute of Tourism and Hospitality whose mission is to inspire and prepare future industry leaders and support sustainable tourism ventures in Portugal and beyond.

Western Union Joins Forces with Major Financial Institutions in Africa

Western Union, a global leader in cross-border, cross-currency money movement and payments, is collaborating with major financial institutions in Africa, to enable millions of consumers to send and receive cross-border payments, quickly and reliably. Customers of KCB Bank Kenya, the Diamond Trust Bank (DTB) and the Kenya Post Office Savings Bank (Postbank), can now enjoy an easy and convenient way to send cross-border money transfers, with the launch of Western Union’s digital money transfer services on their respective mobile banking apps. Diamond Trust Bank (DTB) is a leading regional bank listed on the Nairobi Securities Exchange (NSE). An affiliate of the Aga Khan Development Network (AKDN), DTB has operated in East Africa for more than 70 years. DTB’s focus on the small- and medium- enterprise sector and commitment to enhancing convenience for customers through innovative digital solutions has driven the bank’s growth in recent years.

Pakistani mountaineer scales Mount Everest

Pakistani mountaineer Sirbaz Khan has achieved yet another milestone by scaling Mount Everest (8848 metres), the tallest peak in the world. The expedition was sponsored by the Serena Hotels under its Adventure Diplomacy. According to a spokesman of Serena Hotels, Sirbaz is on Mission 14, a quest to become the first Pakistani mountaineer to scale all 14 peaks over 8000 metres around the world. The spokesman stated: "It is a moment of immense pride and triumph for Pakistan and for Serena Hotels’ Adventure Diplomacy, which has sponsored Sirbaz through these remarkable expeditions."

Nowruz observed at Serena

In Islamabad, Serena Hotels recently held a Nowruz celebration event under its Cultural Diplomacy Initiative. The event included cultural performances as well as stalls featuring their local handicrafts and heritage products. CEO Serena Hotels South and Central, Asia Mr. Aziz Boolani, stated: "At Serena Hotels, we believe in creating positive linkages that can bring value to the society, and our various Diplomacy initiatives follow this overarching mission. The Nowruz event at Serena Hotels has become a yearly feature and a unique platform for Nowruz celebrating countries to come together to celebrate this festival collectively."

Protecting our oceans and marine life: The case of Serena Beach Resort & Spa

In recognition of the need to change our relationship with nature, and create real and long-lasting positive impact, Serena Beach Resort & Spa in Mombasa, Kenya has taken bold actions to protect the ocean and its marine life. This article highlights some of the measures it has implemented towards this end.

 

Serena Hotels hosts Women’s Day Breakfast and Crafts Bazaar

In Islamabad, Serena Hotels hosted a Women’s Day Breakfast and Crafts Bazaar to acknowledge the trailblazing women of society and to provide support and representation to women social enterprises. An exhibition of social enterprises for women empowerment as well as organisations working to support persons with disabilities and social justice was set up. CEO Serena Hotels South and Central Asia, Aziz Boolani, said that Serena Hotels were working to create a workplace where everyone can advance. He stated: "We are proud to be the first Economic Dividends for Gender Equality certified hospitality company in Pakistan. Today, we celebrate the achievements of women and pledge to collectively create an inclusive world."

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